FFL Funnels Addons
A modular WooCommerce toolkit for WordPress.
FFL Funnels Addons is a WordPress plugin I build and maintain for the WooCommerce stores I work with. It bundles the functionality these stores keep needing into one place: checkout improvements, wishlists, product reviews, inventory sync, tax resolution, media cleanup, and analytics.
Google Analytics integration
One of its modules is a complete Google Analytics 4 integration.
It sends the data
The plugin emits the full set of GA4 ecommerce events — product views, add to cart, checkout steps, purchases and refunds. Purchases and refunds are sent from the server rather than the browser, so orders are still recorded when a shopper closes the tab, uses an ad blocker, or pays through an off-site gateway and never returns to the confirmation page.
It reads the data back
Store owners can optionally connect their Google account to view their own Analytics reports inside the WordPress dashboard: traffic sources, landing pages, the ecommerce funnel with drop-off at each step, product performance, and revenue — alongside the store screens they already work in, instead of switching to the Analytics interface.
How the Google connection works
Connecting is optional. The plugin tracks and sends data whether or not a Google account is connected; the connection exists only to display reports.
When a store owner chooses to connect, they are asked to grant one permission: read-only access to Google Analytics (https://www.googleapis.com/auth/analytics.readonly). That permission is used for a single purpose — fetching the report figures shown in their dashboard.
The plugin cannot create, modify or delete anything in a Google Analytics account. It requests no access to Gmail, Drive, Contacts, or any other Google service. Analytics data is not copied to my servers, is never shared or sold, and is not used for advertising or for training AI models.
Access can be revoked at any time, either from the plugin's settings or from Google Account permissions.
See the Privacy Policy for full detail on what is accessed and stored.
Availability
FFL Funnels Addons is provided as part of my WordPress development and maintenance services. It is not sold separately. Get in touch if you would like to discuss a project.